Identify and recruit high-potential creators across TikTok, Instagram, and short-form platforms.
Build and maintain a structured creator database tagged by niche, tone, persona, performance metrics, repeatability.
Distinguish between one-off viral creators and scalable talent.
Develop repeatable onboarding systems for creators.
Translate performance insights into clear creative briefs.
Identify winning hook patterns and scale them.
Spot emerging trends before they saturate.
Maintain structured tagging and testing frameworks for creative learnings.
Ensure creator output aligns with commercial KPIs (not vanity metrics).

Experience managing creators, UGC campaigns, or performance creative at scale.
Strong familiarity with short-form platforms (TikTok, Reels, Shorts).
Demonstrable experience working with performance teams.
Active experimentation with AI avatar and synthetic video tools.
Experience in subscription apps or performance-led environments is a strong plus.

UGC & Influencer Manager

Key skills