Influencer Coordinator

Role Overview

• Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders
• Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion
• Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed
• Owns creation and upkeep of product request/gifting forms for outfit selections
• Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
• Assists in reviewing influencer content and sharing across all social media platforms; works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan
• Partners with the influencer team in sharing product feedback with the merchandising team
• Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs
• Drafts influencer talking points and creates briefs
• Reviews influencer content once live to ensure deliverables are met and collect feedback to share with the larger team
• Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives
• Assists manager in mapping out influencer calendar
• Identify and cultivate relationships with relevant influencers and content creators in the fashion and lifestyle space
• Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns
• Helps manager with gathering insights as well as weekly and monthly reporting on collaboration performance
• Manages campaign building/reporting in platform
• Responsible for compiling key metrics as needed to support Influencer Marketing Partnerships and reporting
• Sets up and maintains influencer promo codes
• Supports influencer team with influencer outreach, follow-ups, and confirmations for influencer events, along with other tasks as needed
• Supports influencer team with influencer event execution and assists/attends key influencer events
• Supports other ad-hoc marketing projects (i.e., gifting initiatives, giveaways, influencer collaborations, etc.)
• Packs and ships product to key influencers and content creators as needed
• May perform other duties as assigned in support of the overall success of the company

Requirements

• Bachelor’s Degree in Marketing, Communications, or in a related field preferred
• 2-3 years’ experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level