Hands-on strategy, development and execution of data driven campaigns including assets, segmentation, list management, qualification criteria, email, SMS, push notifications, in-app messaging, form creation, testing, tracking.
Ensure that digital campaigns support business strategy, are structured according to best practice and integrate with websites and other appropriate solutions.
Leverage tech stack to build meaningful audience segments, design and test email communications and journeys incorporating behavioral messaging based on customer preference, buying behavior and past message performance and company objectives.
Apply performance insights to continuously optimize engagement and results.
Develop and execute operational tasks within the Microsoft Dynamics, Customer Insights
Journeys platform.
Monitor, track and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing) to maximize ROI and conversion, present insights and recommendations for enhancements.
Stay current with marketing technology best practices, industry standards and compliance.
Leverage AI-driven tools and methodologies to enhance efficiency, scale output, and develop more impactful, data-informed automation strategies.

Bachelor’s degree or 4 years of equivalent work experience and a high school diploma/GED.
Minimum of 4 years’ blended experience in marketing automation and marketing technology
Experience of 1 year with Microsoft Dynamics, Customer Insights
Journeys platform
Experience with Microsoft Power Automate
Experience with Microsoft Power BI
Familiarity with administrating a marketing automation platform
Experience with Postman
Understanding of Rest API syntax
Able to create and execute SQL queries
Detail-oriented with strong organizational skills
Demonstrated ability to collaborate in a global, diverse and inclusive team environment
Solutions oriented with strong problem-solving skills
Excellent written and verbal communication skills.

Three medical plans which include Prescription drug coverage
Enhanced Fertility benefits
Flexible Spending Accounts
Health Savings Account (including employer contribution)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid observed holidays
2 paid floating holidays for U.S. hourly employees
Flexible Time Off (FTO) offered to U.S. salaried employees — no accruals and no caps.
Paid Time Off (PTO) offered to all other employees in the U.S. and Canada
Paid parental leave
Paid time off to volunteer in your community
Charitable Giving Match Program
401(k) with 6% company matching
Employee Stock Purchase Plan
Plus a broad range of career development, networking, and team-building opportunities

Senior Digital Marketing Manager – Automation

Key skills