Key skills
Data EngineeringAnalyticsCommunicationCollaboration
About this role
Role Overview
- Gather and refine requirements from marketing stakeholders across campaigns, analytics, and performance measurement.
- Map data flows across analytics platforms, pipelines, and integrations to understand dependencies and system behaviors.
- Translate business needs into detailed technical specifications for data engineering and data science teams.
- Document current-state and future-state processes, identifying gaps, risks, and improvement opportunities.
- Support data science teams by clarifying inputs, outputs, assumptions, and data requirements for modeling.
- Facilitate discussions between business users and technical teams to ensure consistent understanding and expectations.
Requirements
- 7+ years of experience as a Technical BA, Data BA, Analytics BA, or similar role supporting data-driven projects.
- Strong understanding of data flows, data models, and analytics platforms across marketing, digital, or enterprise ecosystems.
- Proven ability to gather business requirements and convert them into clear, structured technical specifications.
- Experience working with marketing or digital analytics stakeholders (preferred, not required).
- Strong documentation skills, including process mapping, data dictionaries, and integration specifications.
- Excellent communication and stakeholder collaboration skills across cross-functional teams.