Marketing Operations Specialist

Role Overview

• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce)
• Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem
• Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs
• Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed
• Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows
• Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule
• Partner with cross-functional internal stakeholders (Marketing, Sales, Events, and Field teams) to operationalize campaign strategies efficiently
• Continuously improve campaign workflows through automation, standardization, and documentation
• Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes
• Develop and deliver reporting on campaign performance, funnel metrics, and lead quality
• Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact
• Translate data into clear, actionable insights for marketing and revenue stakeholders
• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
• Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
• Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes
• Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards
• Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements
• Promote privacy-first and security-conscious data practices across marketing operations

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience
• 2+ years of experience in marketing operations, marketing automation, or a related role
• Hands-on experience with Marketo and Salesforce in a production environment
• Strong analytical, organizational, and project management skills
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.

Benefits

• medical, dental and vision plan
• family planning benefits
• health savings account
• flexible spending account
• transportation savings account
• 401(k) retirement savings plan with company match
• life, accident and disability coverage
• business travel accident insurance
• employee assistance programs
• disability insurance
• other well-being benefits