Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
Evaluate channel performance, owning weekly reporting and analysis
Own monthly planning and budget optimization with a ROAS lens
Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale
Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
Lead cross-functional projects with Creative, Product, Engineering, and Design teams to create product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
Lead market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing

You’ve spent 4+ years since graduating college developing your growth marketing expertise at top digital advertising agencies and as part of in-house marketing teams; you’ve been promoted because of your stellar performance
You have led program strategy across a portfolio of digital channels, including paid search and other paid digital
You have experience using Google and Bing Ads and have a track record of improving paid media campaigns
You have experience with creatively-driven paid channels like Meta and YouTube and past success scaling through rigorous creative testing and iteration
You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge
You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
You have a demonstrated commitment to doing good and helping people
Experience using Looker, SQL, Google Analytics, and Google Tag Manager

Medical and dental insurance with 100% of employee premiums covered
15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
Free membership to OneMedical
$600/year reimbursable stipend for internet service
$1,000 reimbursable stipend for education and training outside of work
Up to $1,200/year student loan repayment assistance
401(k) and optional HSA/FSA
Humble, thoughtful, smart, fun colleagues

Growth Marketing Manager

Key skills