Build, launch, and optimize outbound email campaigns at scale.
Design sequences and automation workflows in HubSpot to ensure timely follow-ups.
Write, test, and iterate on email copy, subject lines, and CTAs.
Segment and manage prospect lists to maximize targeting and response quality.
Monitor campaign performance, including response and qualified meeting rates, and continuously optimize.
Coordinate with the sales team to ensure seamless lead handoff.
Maintain strong data hygiene and organization in CRM and automation platforms.
Continuously suggest improvements to tools, processes, and workflows to increase efficiency.

3+ years of experience in B2B demand generation, email marketing, or growth marketing.
Strong experience managing end-to-end outbound email campaigns, including automation, copywriting, and segmentation.
Experience in service-based or complex B2B industries (marketing agencies, logistics, SaaS, or supply chain is a plus).
Proficiency in HubSpot, including workflows, automation, and CRM management.
Hands-on experience with cold email tools (Instantly or similar).
Strong analytical skills and a testing mindset for optimization and experimentation.
Autonomous, results-driven, proactive, and able to manage campaigns independently.
Excellent communication and collaboration skills.

Salary: Starting at $2,500+ USD per month, competitive and negotiable based on experience.
Schedule: Full-time, aligned with U.S. Eastern Standard Time hours (8:30 am – 5:30 pm EST).
Performance Bonus: Additional variable compensation tied to outbound performance and meeting booking results.
Career Growth: Opportunity to own and scale the outbound function, with high visibility and impact.

Demand Generation Email Marketing Specialist

Key skills