Marketing Demand Generation Specialist - Financial Services

SymphonyAI is a company focused on transforming global marketing strategy into effective regional campaigns. The Demand Generation Specialist will drive engagement and revenue across financial services and fintech accounts through targeted marketing initiatives and collaboration with sales teams.

Responsibilities:

• Execute regional demand programs using global messaging and assets tailored to financial services and fintech audiences
• Plan, launch, and optimize multi-channel campaigns (email, paid media, webinars, content syndication, digital)
• Execute and refine regional nurture streams to support long buying cycles and multi-stakeholder decision processes
• Deliver pipeline impact and quality MQLs; share insights to improve conversion
• Run 1-few and 1-many ABM for priority segments (e.g., banks, insurers, payments, mid-market, fintech)
• Apply persona-based targeting with segment-specific pages and curated journeys
• Report regional ABM metrics (target account engagement, penetration, conversion) into global dashboards
• Own and execute regional field events (roundtables, conferences, workshops, webinars) focused on financial services buyers
• Support regional co-marketing with cloud/tech/SI partners aligned to global plans
• Drive pre/during/post engagement to convert attendees to pipeline; hand off to Sales with clear follow-up
• Act as the primary marketing partner for North America Sales Team
• Ensure timely lead handoff and follow-up in line with global lifecycle and SLAs; drive funnel hygiene and progression
• Provide regional enablement (assets, event kits, outreach sequences, follow-up guidance)
• Own regional dashboards and reporting for engagement, funnel conversion, pipeline (sourced & influenced), ABM metrics, and event ROI
• Provide insights and recommend optimizations (audience, messaging, offers, channel mix)
• Apply data-driven experimentation to improve targeting, messaging, and channel mix
• Collaborate with Global PMM, Content, AR, and MarketingOps to ensure alignment and reuse of global assets
• Share regional feedback (message resonance, regulatory context, competitive insights, content gaps)
• Adhere to global governance for tools, vendors, processes, budgets, and metrics