Director, SNA Marketing

Role Overview

• Develop and execute a comprehensive SNA marketing strategy aligned with corporate objectives and global initiatives
• Lead product positioning, messaging, and go-to-market strategy for new and existing Stago coagulation solutions
• Forecast market trends, customer demand, and revenue opportunities based on data-driven analysis
• Drive pricing strategies in collaboration with finance and sales teams, ensuring competitiveness and profitability
• Conduct market segmentation and sales analysis to identify target accounts, track performance, and perform gap analyses
• Translate market intelligence and customer feedback into actionable business strategies
• Build and nurture relationships with key customers, KOLs, and laboratory stakeholders
• Lead structured Voice of Customer (VOC) initiatives to gather insights on unmet needs, product usage, and service expectations
• Leverage customer feedback to guide product development, marketing campaigns, and support initiatives
• Serve as a key driver of customer experience strategy, ensuring consistent, high-quality touchpoints across the customer journey
• Develop tools, training, and messaging to enable sales and service teams to deliver value-driven customer conversations
• Collaborate with the Director of Sales to align on sales objectives, messaging, and market opportunities
• Lead the Business & Data team to optimize business reviews, lead generation, customer segmentation, and commercial insights
• Lead ongoing analysis of market dynamics, competitor activity, and regulatory trends impacting the IVD and coagulation space
• Provide internal stakeholders with actionable intelligence and recommendations based on competitive analysis
• Monitor win/loss trends and identify emerging threats or opportunities in the market
• Lead planning and execution for the annual National Sales Meeting, including agenda development, content creation, and logistics
• Oversee the company’s presence at national tradeshows, conferences, and customer-facing events
• Direct all internal and external marketing communications, including email campaigns, digital marketing, advertising, PR, and brand messaging
• Manage and mentor the Business & Data team, ensuring alignment on analytics, CRM, forecasting, and commercial reporting to support strategic decisions
• Foster a collaborative, high-performing marketing function that combines operational excellence with innovative thinking
• Coach and develop team members to think strategically, take ownership, and translate data and insights into impactful ideas and campaigns
• Create a culture that encourages curiosity, creativity, and continuous improvement, empowering employees to bring bold, customer-centered concepts to life
• Collaborate with cross-functional teams including Sales, Market Access, Quality, Supply Chain, Finance, all Service teams, Training and Global teams
• Leads and manages special related projects in line with Corporate strategy or more local approaches
• Promotes cross functional teamwork representing the marketing department to streamline processes and enhance efficiencies related to the sales process

Requirements

• Bachelor's degree (B. A.) from four-year college or university required
• 8-10 years related experience; minimum 6 years of management or product management experience required
• Proficient with Microsoft suite of products; CRM systems (e.g., Salesforce or Microsoft Dynamics), business analytics platform (e.g., PowerBI), and customer survey platforms (e.g., Qualtrics)
• Valid drivers license
• Demonstrated success in product marketing, pricing strategy, market analysis, and competitive intelligence.
• Strong commercial acumen with experience working closely with sales leadership to drive performance
• Exceptional communication, leadership, and relationship-building skills
• Experience leading cross-functional teams and managing external vendors and agencies
• Ability to write professional, compelling reports and correspondence
• Strong analytical skills with the ability to interpret complex data, uncover insights, and translate them into actionable strategies
• Excellent persuasion skills, with the ability to influence cross-functional teams and inspire alignment around shared goals
• Proven ability to lead, mentor, and develop team members into strategic thinkers who deliver results

Benefits

• Up to 50% travel
• Ability to travel internationally
• Remote work when not onsite
• Must be fully vaccinated against COVID-19
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions