Develop and execute a comprehensive SNA marketing strategy aligned with corporate objectives and global initiatives
Lead product positioning, messaging, and go-to-market strategy for new and existing Stago coagulation solutions
Forecast market trends, customer demand, and revenue opportunities based on data-driven analysis
Drive pricing strategies in collaboration with finance and sales teams, ensuring competitiveness and profitability
Conduct market segmentation and sales analysis to identify target accounts, track performance, and perform gap analyses
Translate market intelligence and customer feedback into actionable business strategies
Build and nurture relationships with key customers, KOLs, and laboratory stakeholders
Lead structured Voice of Customer (VOC) initiatives to gather insights on unmet needs, product usage, and service expectations
Leverage customer feedback to guide product development, marketing campaigns, and support initiatives
Serve as a key driver of customer experience strategy, ensuring consistent, high-quality touchpoints across the customer journey
Develop tools, training, and messaging to enable sales and service teams to deliver value-driven customer conversations
Collaborate with the Director of Sales to align on sales objectives, messaging, and market opportunities
Lead the Business & Data team to optimize business reviews, lead generation, customer segmentation, and commercial insights
Lead ongoing analysis of market dynamics, competitor activity, and regulatory trends impacting the IVD and coagulation space
Provide internal stakeholders with actionable intelligence and recommendations based on competitive analysis
Monitor win/loss trends and identify emerging threats or opportunities in the market
Lead planning and execution for the annual National Sales Meeting, including agenda development, content creation, and logistics
Oversee the company’s presence at national tradeshows, conferences, and customer-facing events
Direct all internal and external marketing communications, including email campaigns, digital marketing, advertising, PR, and brand messaging
Manage and mentor the Business & Data team, ensuring alignment on analytics, CRM, forecasting, and commercial reporting to support strategic decisions
Foster a collaborative, high-performing marketing function that combines operational excellence with innovative thinking
Coach and develop team members to think strategically, take ownership, and translate data and insights into impactful ideas and campaigns
Create a culture that encourages curiosity, creativity, and continuous improvement, empowering employees to bring bold, customer-centered concepts to life
Collaborate with cross-functional teams including Sales, Market Access, Quality, Supply Chain, Finance, all Service teams, Training and Global teams
Leads and manages special related projects in line with Corporate strategy or more local approaches
Promotes cross functional teamwork representing the marketing department to streamline processes and enhance efficiencies related to the sales process
Requirements
Bachelor's degree (B. A.) from four-year college or university required
8-10 years related experience; minimum 6 years of management or product management experience required
Proficient with Microsoft suite of products; CRM systems (e.g., Salesforce or Microsoft Dynamics), business analytics platform (e.g., PowerBI), and customer survey platforms (e.g., Qualtrics)
Valid drivers license
Demonstrated success in product marketing, pricing strategy, market analysis, and competitive intelligence.
Strong commercial acumen with experience working closely with sales leadership to drive performance
Exceptional communication, leadership, and relationship-building skills
Experience leading cross-functional teams and managing external vendors and agencies
Ability to write professional, compelling reports and correspondence
Strong analytical skills with the ability to interpret complex data, uncover insights, and translate them into actionable strategies
Excellent persuasion skills, with the ability to influence cross-functional teams and inspire alignment around shared goals
Proven ability to lead, mentor, and develop team members into strategic thinkers who deliver results
Benefits
Up to 50% travel
Ability to travel internationally
Remote work when not onsite
Must be fully vaccinated against COVID-19
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions