Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers
Design and launch integrated campaigns across field marketing, demand gen, digital, and events — ensuring programs move from idea to execution quickly
Collaborate with partner sales teams to identify priority accounts and build account-based marketing strategies that accelerate deal velocity
Represent Vanta at AWS and VAR partner events, executive briefings, and industry engagements
Partner closely with Sales, Alliances, Product Marketing, Field Marketing, RevOps, and Marketing Ops to ensure alignment, visibility, and performance tracking
Measure and report on program impact, continuously optimizing based on pipeline contribution, influenced revenue, and ROI
Build scalable partner marketing playbooks and repeatable frameworks as we expand our ecosystem

8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
Strong analytical orientation with the ability to connect marketing activity to business impact
Exceptional communication and storytelling skills, including executive-level presentations
Highly organized and able to manage multiple partners and workstreams simultaneously
Open to using AI to amplify their skills and strengthen their work
demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!

Senior Manager, Strategic Partner Marketing

Key skills