VP, Demand Generation

Role Overview

• Develop and execute a scalable demand generation strategy focused on mid-market and enterprise segments, optimizing channels like SEM, webinars, and content marketing.
• Assess, structure, and lead a team of marketers, providing mentorship and driving high performance across partner marketing, SEM, email, and webinars.
• Partner closely with sales leadership to redefine lead flow processes, improve lead scoring, and optimize funnel conversion rates.
• Own marketing-attributed pipeline goals, leveraging advanced analytics and reporting to provide visibility into campaign performance and ROI.
• Collaborate with the CMO and marketing peers to align demand generation initiatives with overarching go-to-market strategies, ensuring consistency in messaging and execution.
• Evaluate and manage the marketing budget, allocating resources to maximize impact across key channels.
• Introduce innovative approaches leveraging AI and automation to enhance speed and efficiency.
• Strengthen cross-functional relationships with sales, product, and marketing operations to ensure alignment on revenue goals.

Requirements

• Bachelor's degree with 10+ years of experience
• Proven experience in a global B2B SaaS organization with expertise in building and optimizing demand generation and go-to-market strategies.
• A track record of driving marketing-attributed revenue within a growing SaaS organization, showcasing the ability to excel during pivotal growth phases.
• Demonstrated ability to meticulously track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making.
• Proficient in improving marketing investments by developing reporting systems that provide clear visibility into performance metrics.
• Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems.
• Experience managing multi-million-dollar marketing budgets that deliver measurable ROI.
• Proven ability to assess and optimize team structures, ensuring alignment with organizational goals and fostering high performance.
• Skilled in aligning marketing and sales functions to improve collaboration, optimize lead flow processes, and enhance funnel conversion rates.
• Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation.
• Exceptional communication and interpersonal skills, with a proven ability to collaborate cross functionally to achieve shared goals.
• An influential leader who can inspire confidence in the marketing team’s ability to deliver results.
• Strong analytical mindset with a relentless focus on performance optimization and achieving pipeline targets.
• A constant desire to innovate and elevate team performance, driving business growth.

Benefits

• Generous time off programs
• Medical/dental coverage, retirement (with employer match)
• Parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family's needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs
• Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday)