Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
Propose and justify incremental investment plans tied to revenue targets
Establish the operating cadence and reporting standards for demand performance
Scale and optimize core demand gen for SMB and mid-market
Build and operationalize ABM programs to support enterprise expansion
Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
Design programs that consistently generate enterprise-quality meetings
Partner closely with RevOps to ensure clean execution, attribution, and reporting
Work alongside an Integrated Marketing Manager to execute programs efficiently

7–10+ years in B2B SaaS demand generation
Experience scaling demand at startup environments only (Series A–D)
Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
Comfortable owning a pipeline number without owning a large team
Strong collaborator with Sales, RevOps, and SDR teams
Security experience is a plus, but not required

Director of Demand Generation

Key skills