Demand Generation Manager

Orkes is a platform for developers to build durable, distributed event-driven applications. As a Demand Generation Manager, you will be responsible for executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth, leveraging various digital channels and ABM strategies to connect with ideal customers.

Responsibilities:

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms
• Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts
• Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution
• Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI
• Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience
• Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth