Field Marketing Coordinator

Role Overview

• Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events
• Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution
• Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities
• Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers
• Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver
• Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies
• Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts
• Ensure seamless lead capture, routing, and follow-up processes for all events
• Brief sales teams on event attendees, talking points, and follow-up priorities
• Support post-event nurture campaigns in collaboration with Demand Generation
• Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs
• Ensure Vanta's booth presence and brand experience stands out at every activation
• Coordinate shipping logistics for materials to events, vendors, and prospects
• Build and maintain vendor relationships for swag, printing, and event production
• Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI
• Analyze lead quality and work with Sales to refine targeting and messaging
• Maintain event playbooks, vendor databases, and post-event retrospectives
• Use data and insights to continuously improve field marketing performance and efficiency.

Requirements

• 2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technology
• Comfortable travelling 20-30% of the time
• Strong preference for this candidate to live in San Francisco or New York
• Proven track record of independently managing complex, multi-stakeholder events from research to post-event analysis
• Strong project management skills with ability to manage multiple events and workstreams simultaneously
• Experience partnering with sales teams and aligning marketing programs to pipeline goals
• Proficiency with event management platforms (Swoogo, Luma)and CRM systems (Salesforce, HubSpot)
• Excellent vendor negotiation and relationship management skills
• Budget management experience and demonstrated ability to deliver ROI
• Ownership mindset—you identify opportunities, make decisions, and drive initiatives forward without waiting to be told what to do
• Strategic thinking—you connect individual events to broader business objectives and pipeline targets
• Execution excellence—you're detail-oriented and ensure flawless delivery, even under pressure
• Cross-functional influence—you build strong relationships and collaborate effectively across Sales, Marketing, and Product teams
• Data-driven approach—you use metrics and insights to make decisions and optimize performance
• Adaptability—you thrive in a fast-paced environment and pivot quickly when priorities shift
• Experience in security, compliance, or trust/privacy tech sectors (nice to have)
• Background with account-based marketing (ABM) programs (nice to have)
• Familiarity with planning events for technical audiences such as CISOs, security engineers, and compliance professionals (nice to have)
• Experience with virtual and hybrid event formats (nice to have)
• Existing vendor network and event industry relationships (nice to have)
• Open to using AI to amplify their skills and strengthen their work
• demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Benefits

• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks fully-paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays
• Virtual team building activities, lunch and learns, and other company-wide events!