Lead the development and execution of customer acquisition strategies for the credit card portfolio.
Create and refine target audiences using advanced segmentation and modeling techniques.
Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.
Manage all paid digital media campaigns, including ConnectedTV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.
Oversee affiliate marketing partnerships to expand reach and drive qualified leads.
Direct the planning and execution of direct mail and email campaigns to support acquisition goals.
Optimize website content and user experience for improved conversion rates and lead generation.
Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.
Lead a high-performing team that influences and fosters a collaborative environment across the organization.
Ensure compliance with corporate policies and regulatory requirements.

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Head of Direct Marketing – Credit Card Acquisitions

Key skills