You take full ownership of our performance marketing and are the strategic lead behind it.
You work hands-on.
You will be supported by a video editor and a part-time (20 hrs/week) resource for UGC coordination and ad uploads.
Primary focus on Meta Ads.
Independent management and scaling of our Meta campaigns.
Creative testing based on hook, format, and angle — structured and methodical.
Tracking & data: setup and maintenance of Meta Pixel & Conversions API (CAPI).
Building dashboards and reporting structures.
Active use of AI tools in daily work: Claude Cowork, Claude Code, and whatever comes next.
Independent creation of agents and automations for repetitive marketing tasks (creative briefings, reporting, hook generation, analysis).
You always ask first: "Can an agent take this over?" — and then you build it.
You stay close to new AI developments and proactively introduce new tools and approaches.
Channel expansion (mid-term): building new channels (native advertising, potentially TikTok, YouTube).
Development and testing of new funnel structures.

2+ years of experience in Paid Social / Performance Marketing, ideally with Meta.
Analytical mindset: you read data, draw real conclusions, and act on them.
Genuine enthusiasm for AI tools — you use them daily, not occasionally.
Self-starter: you don’t need someone to tell you what to do.
Practical experience with vibe coding / AI development tools (Claude Code, Cursor, Lovable, or similar) — nice to have.
Experience with agent workflows or marketing automations — nice to have.

The steepest learning curve a marketing job can offer right now — you work daily with the newest AI tools.
Full ownership — no micromanagement, you make the decisions.
Growing budget — we are actively scaling, giving you real room to operate.
Remote — 100% truly remote.
A culture where “let’s automate that” is the default response.

Performance Marketing Lead, Pet Insurance

Key skills