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Performance Marketing Lead, Pet Insurance at DFV Deutsche Familienversicherung AG | JobVerse
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Performance Marketing Lead, Pet Insurance
DFV Deutsche Familienversicherung AG
Remote
Website
LinkedIn
Performance Marketing Lead, Pet Insurance
Germany
Full Time
2 hours ago
No Sponsorship
Apply Now
Key skills
AI
Claude
About this role
Role Overview
You take full ownership of our performance marketing and are the strategic lead behind it.
You work hands-on.
You will be supported by a video editor and a part-time (20 hrs/week) resource for UGC coordination and ad uploads.
Primary focus on Meta Ads.
Independent management and scaling of our Meta campaigns.
Creative testing based on hook, format, and angle — structured and methodical.
Tracking & data: setup and maintenance of Meta Pixel & Conversions API (CAPI).
Building dashboards and reporting structures.
Active use of AI tools in daily work: Claude Cowork, Claude Code, and whatever comes next.
Independent creation of agents and automations for repetitive marketing tasks (creative briefings, reporting, hook generation, analysis).
You always ask first: "Can an agent take this over?" — and then you build it.
You stay close to new AI developments and proactively introduce new tools and approaches.
Channel expansion (mid-term): building new channels (native advertising, potentially TikTok, YouTube).
Development and testing of new funnel structures.
Requirements
2+ years of experience in Paid Social / Performance Marketing, ideally with Meta.
Analytical mindset: you read data, draw real conclusions, and act on them.
Genuine enthusiasm for AI tools — you use them daily, not occasionally.
Self-starter: you don’t need someone to tell you what to do.
Practical experience with vibe coding / AI development tools (Claude Code, Cursor, Lovable, or similar) — nice to have.
Experience with agent workflows or marketing automations — nice to have.
Benefits
The steepest learning curve a marketing job can offer right now — you work daily with the newest AI tools.
Full ownership — no micromanagement, you make the decisions.
Growing budget — we are actively scaling, giving you real room to operate.
Remote — 100% truly remote.
A culture where “let’s automate that” is the default response.
Apply Now
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