Digital Content Marketing Manager – 12 Month Contract

Role Overview

• Drive global digital content strategies to deliver measurable lead growth, improved conversion performance, and enhanced brand visibility across key B2B audiences.
• Lead the development and delivery of digital content across web, SEO, and social media channels, with strong emphasis on cohesive digital campaigns aligned with customer journeys and clearly defined KPIs.
• Manage and enhance content strategy across all owned digital channels including website, social media accounts, and YouTube channels.
• Own and implement a performance-led social media strategy across LinkedIn, Facebook, Instagram, YouTube, X, and emerging platforms.
• Drive employee advocacy and brand amplification through organic and paid social programmes.
• Develop and execute robust content strategies that enhance engagement, conversion rates, and overall brand visibility.
• Collaborate with UX and web development teams to ensure content meets technical and accessibility standards.
• Manage the creation of diverse content forms such as blog posts, social media content, videos, and infographics.
• Ensure all content is optimised for search engines and effectively distributed across appropriate channels to maximise reach and engagement.
• Lead highly targeted, data-driven B2B campaigns across paid, social, and third-party channels to drive brand awareness, engagement, and lead generation.
• Manage end-to-end campaign execution, CRO experiments, retargeting, and audience segmentation, optimising performance through continuous analysis and reporting.
• Support marketing strategies by implementing targeted lead-nurturing campaigns and optimising conversion paths.
• Monitor, analyse, and report on content performance and SEO effectiveness to guide future strategies and demonstrate ROI.
• Work closely with internal teams, partner markets, and regional leads to ensure content alignment and adoption of best practices.
• Manage the content budget, allocating resources for content production, tools, promotional, and paid activity effectively.
• Lead Managed Services and digital-transformation projects end-to-end, delivering on time, on budget, and to agreed success metrics.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years’ experience in digital content roles, ideally within a B2B services environment.
• Proven track record in B2B digital content marketing, SEO, and social media strategy
• Experience delivering measurable results in lead generation, audience engagement, and conversion metrics
• Knowledge of content production across multiple formats, including video, web, and social
• Practical experience managing paid social campaigns on LinkedIn, Meta, and YouTube
• Experience leading a team, with strong skills in team development and performance management
• Strong stakeholder management and ability to influence cross-functional teams
• Strong analytical skills to evaluate content performance and CRO experiment outcomes to optimise strategies
• Proficient with digital marketing tools and platforms such as Conductor, Sprinklr, GA4, FullStory, Optimizely, etc.
• Familiarity with image/ video tools like Canva, Adobe Creative Suite, etc.

Benefits

• Competitive salary and bonus scheme
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking