Digital Content Marketing Manager – 12 Month Contract
United Kingdom
Contract
2 hours ago
No H1B
Key skills
Stakeholder Management
About this role
Role Overview
Drive global digital content strategies to deliver measurable lead growth, improved conversion performance, and enhanced brand visibility across key B2B audiences.
Lead the development and delivery of digital content across web, SEO, and social media channels, with strong emphasis on cohesive digital campaigns aligned with customer journeys and clearly defined KPIs.
Manage and enhance content strategy across all owned digital channels including website, social media accounts, and YouTube channels.
Own and implement a performance-led social media strategy across LinkedIn, Facebook, Instagram, YouTube, X, and emerging platforms.
Drive employee advocacy and brand amplification through organic and paid social programmes.
Develop and execute robust content strategies that enhance engagement, conversion rates, and overall brand visibility.
Collaborate with UX and web development teams to ensure content meets technical and accessibility standards.
Manage the creation of diverse content forms such as blog posts, social media content, videos, and infographics.
Ensure all content is optimised for search engines and effectively distributed across appropriate channels to maximise reach and engagement.
Lead highly targeted, data-driven B2B campaigns across paid, social, and third-party channels to drive brand awareness, engagement, and lead generation.
Manage end-to-end campaign execution, CRO experiments, retargeting, and audience segmentation, optimising performance through continuous analysis and reporting.
Support marketing strategies by implementing targeted lead-nurturing campaigns and optimising conversion paths.
Monitor, analyse, and report on content performance and SEO effectiveness to guide future strategies and demonstrate ROI.
Work closely with internal teams, partner markets, and regional leads to ensure content alignment and adoption of best practices.
Manage the content budget, allocating resources for content production, tools, promotional, and paid activity effectively.
Lead Managed Services and digital-transformation projects end-to-end, delivering on time, on budget, and to agreed success metrics.
Requirements
Bachelor’s degree in Marketing, Communications, or related field.
5+ years’ experience in digital content roles, ideally within a B2B services environment.
Proven track record in B2B digital content marketing, SEO, and social media strategy
Experience delivering measurable results in lead generation, audience engagement, and conversion metrics
Knowledge of content production across multiple formats, including video, web, and social
Practical experience managing paid social campaigns on LinkedIn, Meta, and YouTube
Experience leading a team, with strong skills in team development and performance management
Strong stakeholder management and ability to influence cross-functional teams
Strong analytical skills to evaluate content performance and CRO experiment outcomes to optimise strategies
Proficient with digital marketing tools and platforms such as Conductor, Sprinklr, GA4, FullStory, Optimizely, etc.
Familiarity with image/ video tools like Canva, Adobe Creative Suite, etc.