You are responsible for expanding and further developing business within EDEKA Foodservice, REWE, and the associated nationwide wholesalers in the foodservice sector
Develop and implement specific strategies and sales concepts for these channels
Establish the Flora brand, primarily focusing on cream and butter alternatives
Responsible for sales and volume performance in line with target achievement
Independently prepare and conduct customer meetings and annual reviews, including national-level contract and terms negotiations
Serve as the primary contact for centrally managed wholesalers
Monitor the market environment and maintain regular marketing coordination to jointly develop the specified customer groups
Requirements
B2B sales experience, preferably as a Key Account Manager in the foodservice sector, but not required