Own the China Corridor: Drive aggressive app install and remittance volume growth specifically targeting Chinese immigrants living in the West.
Master Western Channels: Execute and scale high-performance user acquisition campaigns across Meta, TikTok, Google App Campaigns, and Apple Search Ads.
Pioneer the Chinese Ecosystem: Lead the strategy and execution for culturally specific platforms, effectively navigating Tencent Ads (WeChat) and Xiaohongshu (Little Red Book).
Drive Cultural Localization: Ensure all messaging and creative assets avoid "direct translation" pitfalls, deeply reflecting the nuanced financial pain points of the Chinese diaspora.
Capitalize on Seasonality: Architect and lead aggressive acquisition and retention strategies around key cultural moments like Lunar New Year, Double 11, and the Dragon Boat Festival.
Optimize via Data & Attribution: Utilize MMPs like AppsFlyer to track post-install events, run cohort analyses, and rigorously optimize downstream metrics like LTV and ROI.

Several years in App Performance Marketing with a proven track record of scaling high-spend acquisition budgets efficiently.
Native-level fluency in Mandarin (Simplified & Traditional) and fluent English, with the ability to write compelling, high-converting ad copy in Chinese.
Deep hands-on expertise structuring campaigns and managing creatives in Meta (FB/IG) and TikTok Ads Managers.
Solid strategic understanding of the WeChat ecosystem (Official Accounts, Mini Programs) and Little Red Book (Xiaohongshu) marketing dynamics.
Strong technical proficiency with MMPs (AppsFlyer/Adjust), SKAN attribution, and cohort analysis.
Bonus: Previous experience scaling growth in remittance, neo-banking, or cross-border payments.

Regional Performance Marketing Manager

Key skills