About this role

Planning and execution of email campaigns and marketing automation across the customer lifecycle (from lead to existing customer)
Designing automated journeys including segmentation, personalization and workflow design
KPI monitoring, reporting and A/B testing with actionable optimization recommendations
Maintenance and further development of the automation setup (templates, forms, landing pages)
Support for scoring approaches and analytical CRM (e.g., audience and behavioral signals)
Coordination with product marketing, sales/CRM and external service providers, including internationally
Ensuring GDPR-compliant processes in campaigns and data handling
Supporting other digital marketing initiatives as needed

Practical experience in email marketing and marketing automation (tool-based, hands-on)
Proficiency in KPI analysis, reporting and test setups (A/B)
Basic understanding of HTML/CSS, templates and interfaces/integrations
Structured, independent working style and strong coordination skills
Very good written and spoken German and English

Email Marketing & Marketing Automation Specialist

Key skills