Own DTC performance reporting: Track, manage, and report on eCommerce KPIs (traffic, conversion, AOV, CAC, retention, etc.) across brand.com sites.
Financial reconciliation: Support with invoicing and partner with Finance teams on month-end close activities, ensuring alignment between DTC results, revenue recognition, and P&L impact.
Data analysis & insights: Deliver actionable insights on customer behaviour, sales trends, and campaign performance to influence commercial and marketing strategies.
Forecasting & planning: Support forecasting of sales, demand, and margin for the DTC channel, providing variance analysis versus plan.
Cross-functional collaboration: Act as the key connector between DTC, Finance, Supply Chain, and Marketing to ensure a data-driven approach to decision making.
Data governance: Maintain accurate and consistent data across systems (SAP, Magento, BI tools), ensuring reporting integrity.
Continuous improvement: Recommend and implement process enhancements to streamline reporting, analytics, and financial tracking.

Experience in DTC eCommerce analytics, FP&A, or business/financial analysis within CPG, retail, or consulting.
Advanced skills in Excel and proficiency with BI/analytics tools (e.g., Power BI, Tableau, Google Analytics, SQL).
A good understanding of financial KPIs (revenue, margin, contribution profit, ROI) and how they link to eCommerce performance.
Experience producing reports, dashboards, and forecasts that drive business decisions.
Excellent communication skills — able to translate complex data into clear insights for both commercial and finance stakeholders.
Self-starter with strong project management and organizational skills, able to thrive in a fast-paced, growth-oriented environment.
Experience in premium or luxury goods is preferred.
Background in start-up or scaling environments, where you defined new reporting processes or best practices.
Familiarity with ERP (SAP) and eCommerce platforms (Magento, Shopify, Salesforce Commerce Cloud).

DTC Analyst

Key skills