Product Growth Lead

Role Overview

• Take end-to-end responsibility for the growth of UDI Hub and UDI Connect — our SMB-focused SaaS products.
• Drive and optimize the entire PLG funnel — from awareness through trial and activation to conversion.
• Design, prioritize, and lead growth experiments — whether in onboarding flows, pricing, feature launches, or A/B tests.
• Define, measure, and track key PLG metrics such as trial-to-paid conversion, activation rate, retention, expansion revenue, and churn.
• Ensure PLG initiatives align with company goals and work closely with Product and Marketing to implement roadmaps and campaigns.
• Orchestrate cross-functional collaboration with Product, Content Engineering, and Sales to create seamless customer journeys and embed a culture of data-driven experimentation across the organization.
• Manage external partners and agencies for PLG-specific tasks such as SEO, search advertising (SEA), content, and analytics.

Requirements

• 5+ years of hands-on experience in Growth, Product Management, or PLG Marketing — ideally in a SaaS environment.
• Proven track record of building and scaling PLG funnels that delivered measurable results in conversion, retention, and revenue.
• Strong analytical skills and familiarity with PLG metrics — from trial-to-paid conversion and expansion revenue to churn.
• Experience leading cross-functional initiatives and managing external partners/agencies.
• Comfortable in roles with high ownership and an entrepreneurial, experiment-driven mindset.
• Ability to communicate complex data clearly and confidently — in both German and English, including presentations.

Benefits

• Your equipment: MacBook or Surface — your choice.
• Flexible working: Option to work from home within a flexible 38-hour workweek.
• Ergonomic workspace: height-adjustable desk.
• Individual support: tailored mentoring and regular feedback.
• Drinks & snacks: available at any time.
• Exceptional team spirit: professionalism meets enjoyment — we embrace New Work.
• Secure position: in a crisis-resistant, innovative, and high-growth company.
• Additional benefits: subsidy for occupational pension scheme and disability insurance, team events, an open working culture, and room for your own initiatives.