Launch and optimize acquisition campaigns across Google/Bing, LinkedIn, Meta, and other platforms
Own campaign performance end-to-end: targeting, messaging, budgets, testing, reporting
Manage regional marketing budgets and allocate spend based on performance and priorities
Run A/B tests to improve CTR, CVR, CPL and lead quality (ads, landing pages, funnels)
Create and localize marketing assets (copy, landing pages, email content, simple visuals as needed) in collaboration with creative & content marketing teams
Partner closely with Sales to align on priorities, segments, and follow-up feedback loops
Support webinars and industry events to generate demand and build trust with engineers and buyers
Conduct lightweight market research (ICP insights, competitor benchmarks, messaging validation) to sharpen targeting and positioning
Discover, test, and scale new growth approaches and channels (e.g., new audiences, formats, platforms, partnerships)
Help identify partnership opportunities (media, associations, communities) to grow awareness and leads
Track performance and report results clearly, turning data into next steps

3+ years of experience in performance marketing, demand generation, or growth marketing in Australia
Strong hands-on experience with paid acquisition (Search and/or Paid Social)
Confident working with numbers: you understand what drives performance and can optimize based on data
Clear, conversion-focused writing skills in English; more local APAC languages would be an advantage
Collaborative mindset and comfort working cross-functionally with Sales and internal stakeholders
Ability to work independently, prioritize well, and execute fast

Marketing Specialist, APAC

Key skills