Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
Develop frameworks for audience targeting and segmentation using marketing platforms.
Oversee up to 80 campaigns, ensuring quality, budget efficiency, and optimized performance.
Manage search strategy, including both SEM and SEO initiatives.
Partner with cross-functional teams to align marketing efforts and strategies with business goals.
Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics.

Bachelor’s degree in marketing, Business, or a related field.
Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
Proven ability to analyze data, interpret results, and translate them into actionable strategies.
Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
Thrive in dynamic environments, balancing strategic focus with tactical execution.
Experience in or familiarity with healthcare marketing is preferred but not required.

Senior Digital Marketing Specialist

Key skills