CRM Marketing Specialist

Role Overview

• Serve as the SPOC (Single Point of Contact) for Insider operations (content A/B testing, App Push, Web Push, WhatsApp, Journey automations) and liaise with the agency.
• Monitor the performance of ongoing campaigns, ensuring they are implemented correctly.
• Identify and report implementation gaps and recommend improvements.
• Compile and analyze campaign performance reports, review results, and suggest adjustments.
• Work with the team to ensure campaign content quality and alignment with company objectives.
• Validate campaign functionality, ensuring defined metrics and KPIs are being met.
• Collaborate with the team to optimize processes and continuously improve campaign execution.
• Participate in weekly meetings with subsidiaries to align operations and provide updates on activity progress.
• Track the evolution of operational KPIs and SLAs, driving continuous optimization of these indicators to ensure alignment with business goals.
• Design dashboards and performance reports that provide clear, detailed visibility for all stakeholders.

Requirements

• Experience managing digital and performance campaigns.
• Familiarity with campaign monitoring tools and data reporting.
• Strong skills in data analysis and performance metrics.
• Familiarity with CRM tools, marketing automation, and the Insider platform.
• Fluent English.
• Spanish is a plus.

Benefits

• Health plan, dental plan, and life insurance (Bradesco).
• Meal or food allowance via Pluxee.
• Wellhub.
• Maternity/Paternity kit.
• Access to a company psychologist.
• Discounts at universities, language schools, and partnership with Sesc.
• Performance reviews.
• Birthday day off.
• Discounts on Samsung products.