Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients.
Launch and optimize programmatic CTV campaigns to hit strict CPA, CPI, and ROAS targets.
Develop account plans, identify whitespace opportunities, and secure incremental budgets through data-driven QBRs.
Act as the primary strategic consultant for game publishers, educating them on the power of CTV for player acquisition and retention.
Dive deep into campaign performance and conversion funnels to extract actionable insights for your clients.
Work closely with sales, product, and AdOps teams to ensure seamless campaign launches and custom integrations.
Mentor junior account managers and help build the playbook for our growing gaming business line.
Use AI to accelerate optimization: Use AI tools to quickly spot funnel drop-offs, pacing issues, and creative fatigue, then translate those insights into clear actions to improve CPA, CPI, and ROAS on CTV campaigns.
Requirements
5+ years in performance marketing or account management, with a strong focus on the gaming industry.
Deep understanding of the game development lifecycle, user acquisition strategies, and player monetization models.
Hands-on expertise with Mobile Measurement Partners (MMPs like AppsFlyer, Adjust, Branch) and biddable media platforms.
Strong ability to analyze metrics (CAC, LTV, churn) to build compelling wrap decks and optimization strategies.
Exceptional ability to build rapport with studio executives, navigate complex relationships, and confidently present campaign strategies.
AI-first analytics mindset: Comfortable using AI to speed up performance analysis and QBR storytelling, while validating outputs against source-of-truth platform and MMP data.
You May Also Have:
MBA or advanced degree in business or related field.
Experience working with enterprise-level clients or agencies, managing complex accounts and large budgets.
Certifications or training in digital advertising platforms, performance marketing, or related disciplines.