Collaborate with the VP of growth to develop our media strategy, media plans, and creative testing framework (audience targeting, segmentation, messaging, budgeting).
Manage a portfolio of performance marketing campaigns across Meta and Applovin, with potential expansion to other channels.
Conduct hands-on bid optimization; develop and implement bid strategies, audience testing, and ad copy testing to meet ROI targets.
Build comprehensive reporting systems that support data-driven decision-making for campaign improvements
Analyze performance metrics and recommend actions to increase conversions and business outcomes.
Apply a growth-oriented mindset to identify cross-channel and omnichannel opportunities that amplify performance.
Work directly with your direct report to align campaign performance with business objectives
Present performance insights and strategic recommendations in client calls and reports
Translate complex data into clear, actionable insights for both internal teams and clients
Navigate complex stakeholder environments and align multiple decision-makers around performance goals
Communicate proactively and clearly—client relationships are as critical as campaign results
Collaborate effectively with client-side teams and other agency partners when applicable
Partner with creative strategists to ensure ad creative aligns with paid social best practices
Collaborate with analytics teams to implement proper tracking and attribution systems
Drive continuous improvement across campaign management workflows
Document learnings and contribute to company-wide knowledge sharing
Collaborate on broader growth strategy initiatives and integrated marketing plans
Requirements
4+ years in paid social media buying with focus on Meta
Experience managing campaigns for brands spending $500K+ monthly on paid social
Track record of consistently hitting or exceeding ROAS, CAC, and revenue targets
Advanced proficiency with Meta Ads Manager and TikTok Ads Manager
Experience with campaign reporting and data analysis tools
Benefits
Join a lean, 8-figure company at a pivotal scaling moment.
Direct access to founders and full collaboration with creative direction.