Senior Paid Social Strategist

Role Overview

• Collaborate with the VP of growth to develop our media strategy, media plans, and creative testing framework (audience targeting, segmentation, messaging, budgeting).
• Manage a portfolio of performance marketing campaigns across Meta and Applovin, with potential expansion to other channels.
• Conduct hands-on bid optimization; develop and implement bid strategies, audience testing, and ad copy testing to meet ROI targets.
• Build comprehensive reporting systems that support data-driven decision-making for campaign improvements
• Analyze performance metrics and recommend actions to increase conversions and business outcomes.
• Apply a growth-oriented mindset to identify cross-channel and omnichannel opportunities that amplify performance.
• Work directly with your direct report to align campaign performance with business objectives
• Present performance insights and strategic recommendations in client calls and reports
• Translate complex data into clear, actionable insights for both internal teams and clients
• Navigate complex stakeholder environments and align multiple decision-makers around performance goals
• Communicate proactively and clearly—client relationships are as critical as campaign results
• Collaborate effectively with client-side teams and other agency partners when applicable
• Partner with creative strategists to ensure ad creative aligns with paid social best practices
• Collaborate with analytics teams to implement proper tracking and attribution systems
• Drive continuous improvement across campaign management workflows
• Document learnings and contribute to company-wide knowledge sharing
• Collaborate on broader growth strategy initiatives and integrated marketing plans

Requirements

• 4+ years in paid social media buying with focus on Meta
• Experience managing campaigns for brands spending $500K+ monthly on paid social
• Track record of consistently hitting or exceeding ROAS, CAC, and revenue targets
• Advanced proficiency with Meta Ads Manager and TikTok Ads Manager
• Experience with campaign reporting and data analysis tools

Benefits

• Join a lean, 8-figure company at a pivotal scaling moment.
• Direct access to founders and full collaboration with creative direction.
• Work remotely
• we’re optimizing for best talent, not location.
• Compensation USD around 3.5k/month