Senior Digital Strategist - Paid Marketing

E4C5 is a digital growth consultancy focused on driving measurable lead generation growth through advanced digital marketing strategies. The Senior Digital Strategist will own paid search and paid social execution for multiple clients, manage campaigns, optimize performance, and contribute to broader strategic initiatives.

Responsibilities:

• Own strategy, execution, and optimization across Google Ads, Meta Ads, and LinkedIn Ads for a portfolio of clients
• Manage campaign builds end to end: keyword research, audience development, ad copy, bid strategy, landing page recommendations, budget pacing
• Deliver clear, insight-driven performance reporting on a weekly and monthly cadence
• Proactively identify opportunities to improve ROAS, reduce CPA, and scale what's working
• Serve as the primary paid media point of contact for clients: you'll be on calls with the client’s CMO, in Slack channels, and leading the conversation
• Support CRO initiatives: landing page audits, A/B test ideation, conversion funnel analysis
• Contribute to content strategy by identifying high-intent keyword themes and audience insights from paid data
• Assist with analytics and measurement: GA4 configuration, attribution modeling, dashboard development
• Participate in new business pitches and audits as a subject matter expert
• Help build and refine internal processes and playbooks as the team grows

Requirements:

• 5+ years of hands-on paid media experience — you've personally built and managed campaigns, not just overseen agencies or teams doing the work
• Deep platform expertise in Google Ads (Search, Performance Max, Display) and Meta Ads at a minimum
• You're comfortable managing $20K–$150K+/month in combined ad spend across multiple accounts
• Strong analytical chops, you're fluent in GA4, comfortable with spreadsheets, and can connect ad performance to business outcomes
• Excellent written and oral communicator who can translate campaign data into strategic insights for non-technical clients
• You're scrappy, self-directed, and thrive in small-team environments where you wear multiple hats
• You care deeply about being ahead of the curve. You stay current on platform changes, test new approaches, and take pride in your work
• Experience in B2B, professional services, or lead generation campaigns is strongly preferred
• LinkedIn Ads and Microsoft Ads experience is a strong plus