Manage and qualify inbound leads via phone, website, events, and digital campaigns
Conduct discovery conversations to assess ICP fit, buying intent, and sales readiness
Execute structured outbound follow-up to engaged prospects and marketing-generated leads
Schedule qualified meetings for Account Executives and ensure seamless handoffs
Support targeted outbound campaigns aligned to demand generation initiatives
Conduct account research and stakeholder mapping for priority accounts
Maintain accurate lead routing, lifecycle stages, and activity tracking within Salesforce.com
Track and report on MQL-to-SQL conversion rates and campaign contribution to pipeline

1–3+ years of successful B2B SaaS experience in marketing development, business development, or demand generation
Strong business acumen with experience engaging mid-market to enterprise organizations
Experience with Salesforce.com, HubSpot, and Demandbase
Familiarity with CRM management, marketing automation platforms, and ABM tools
Analytical mindset with comfort working in reporting dashboards and performance metrics
Strong written and verbal communication skills
Bachelor’s degree in marketing, communication, business, or a related field

Medical, vision, and dental insurance with 100% of premiums covered for employees and their families
Wellness & Balance: workforce fitness program and gym reimbursement, paid holidays, and generous time-off policy
401(k) plan for long-term financial security
Regular social events to strengthen team culture

Marketing Development Representative

Key skills