Partner Channels: Scale programmatic mobile app partners, leveraging AppsFlyer (or similar) to track performance and combat ad fraud; scale affiliate web partners using platforms like Impact Radius.
Technical Proficiency: Ensure tracking and attribution are accurate by working with internal Engineering and Data teams and with partners, as applicable
Creative: Develop, deliver and test creative assets such as graphics, videos/animations, and landing pages based on the audience segments
Analysis and Reporting: Maintain performance dashboards to identify opportunities to grow volume, improve ROI and empower partners to optimize their campaigns
Experimentation: Design and execute tests on messaging, landing pages, and creative formats to improve conversions through the user journey

Experience: 2+ years in scaling partnerships, referrals or affiliate (B2C or B2B)
Marketing stack: Hands-on experience with AppsFlyer (or equivalent) and affiliate platforms (e.g. Impact Radius or equivalent)
Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), event/pixel setup, tracking links, and UTMs
Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate
Nice to haves: Experience working in fintech, e-commerce or an online marketplace
Experience working with influencers and UGC (user-generated content)

The Opportunity
join and have a major impact at a growing company that is helping Canadians feel confident about money.
Comprehensive Health Benefits
medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
Additional Health Benefits
virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
Maternity & Parental Leave Top-up
available to new parents
WFH Reimbursement
we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
Employee Development Benefit
annual reimbursements on payments to help your learning
Givewell Benefit
1 paid volunteer day a year to give back to the community
Flexibility
flexible working hours and a flexible vacation policy

Marketing Specialist – Growth

Key skills