Sr Manager of Growth Marketing

FreedomCare is a healthcare company dedicated to revolutionizing the home care industry. They are seeking a Sr Manager of Growth Marketing to lead state-level growth strategies and go-to-market execution, focusing on performance outcomes across the full funnel from lead generation to Start of Care.

Responsibilities:

• Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency
• Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams
• Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs)
• Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation
• Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies
• Drive full-funnel performance optimization, including:
• Lead-to-SR and SR-to-SOC conversion rates
• Website traffic growth and conversion rate improvements
• State-specific CRO testing plans and landing page performance
• Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences
• Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state
• Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation

Requirements:

• 3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry
• Proven experience managing regional growth campaigns
• Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks
• Experience working with external agencies across paid media, creative, and analytics
• Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems
• Excellent project management and cross-functional communication skills
• Highly organized, proactive, and adaptable in a fast-growing environment
• Experience with direct-to-consumer acquisition and retentions strategies
• Working knowledge of healthcare compliance and advertising standards
• Background in launching new geographic markets or state-specific GTM plans