Vice President, Marketing & Growth

Spiraledge, Inc. is a leading U.S. ecommerce retailer focused on health and wellness. They are seeking a Vice President of Marketing & Growth to oversee marketing strategy and growth initiatives across multiple business units, including eCommerce and SaaS.

Responsibilities:

• Manage marketing an 8-digit budget to maximize revenue, margin, and profitability
• Set and oversee quarterly and annual performance goals
• Lead acquisition and retention channels, including search, social, programmatic, affiliate, influencer, SEO, CRM, SMS, and lifecycle automation
• Direct marketing strategy for Amazon platform, including product catalog and advertising
• Oversee customer journey design, creative operations, and performance testing
• Evaluate and implement AI and automation tools for media, creative, and forecasting
• Manage loyalty and membership programs
• Oversee data activation strategies, analytics platforms, and attribution models
• Lead go-to-market strategy for agriculture SaaS platform and subscription applications
• Build, lead, and evaluate distributed marketing teams
• Manage vendor relationships and external agencies

Requirements:

• At least 60 months of senior marketing leadership and management experience in e-commerce, including experience in a senior marketing leadership role managing an eCommerce business, a SaaS or subscription business, and mobile application with monetization strategy
• Experience managing large marketing budgets with P&L responsibility
• Experience with e-commerce marketplace operations and related digital advertising platforms (e.g., Amazon Seller Central, PPC, DSP)
• Experience in multi-channel acquisition and retention marketing, including search, social, email/SMS, and loyalty programs
• Experience leading geographically distributed cross-functional teams
• Experience with marketing analytics tools, advertising platforms, lifecycle management systems, and project/creative management software