Spiraledge, Inc. is a leading U.S. ecommerce retailer focused on health and wellness. They are seeking a Vice President of Marketing & Growth to oversee marketing strategy and growth initiatives across multiple business units, including eCommerce and SaaS.
Responsibilities:
- Manage marketing an 8-digit budget to maximize revenue, margin, and profitability
- Set and oversee quarterly and annual performance goals
- Lead acquisition and retention channels, including search, social, programmatic, affiliate, influencer, SEO, CRM, SMS, and lifecycle automation
- Direct marketing strategy for Amazon platform, including product catalog and advertising
- Oversee customer journey design, creative operations, and performance testing
- Evaluate and implement AI and automation tools for media, creative, and forecasting
- Manage loyalty and membership programs
- Oversee data activation strategies, analytics platforms, and attribution models
- Lead go-to-market strategy for agriculture SaaS platform and subscription applications
- Build, lead, and evaluate distributed marketing teams
- Manage vendor relationships and external agencies
Requirements:
- At least 60 months of senior marketing leadership and management experience in e-commerce, including experience in a senior marketing leadership role managing an eCommerce business, a SaaS or subscription business, and mobile application with monetization strategy
- Experience managing large marketing budgets with P&L responsibility
- Experience with e-commerce marketplace operations and related digital advertising platforms (e.g., Amazon Seller Central, PPC, DSP)
- Experience in multi-channel acquisition and retention marketing, including search, social, email/SMS, and loyalty programs
- Experience leading geographically distributed cross-functional teams
- Experience with marketing analytics tools, advertising platforms, lifecycle management systems, and project/creative management software