Lead portfolio-wide commercial distribution strategy across brand.com, OTAs, metasearch, and distribution channels.
Translate revenue strategy into digitally executable deployment across all distribution touchpoints.
Ensure pricing, promotions, and packaging are consistently and accurately deployed.
Govern OTA participation programs and evaluate channel performance against ROI and cost-of-acquisition benchmarks.
Monitor and protect rate integrity, minimizing promotional stacking and margin erosion through management of promotions across distribution channels.
Own content governance and discoverability across all digital booking channels.
Partner cross-functionally with Revenue, Marketing, Sales, and Operations to align commercial initiatives.
Coordinate hotel and portfolio-level reporting on digital performance, channel profitability, and contribution metrics in shared KPIs between Revenue and Marketing.
Manage third-party partners to ensure performance accountability.
Continuously evaluate tools, platforms, and emerging technologies to enhance scalability and performance.
Govern OTA merchandising, visibility levers, and participation programs relative to ROI.
Ensure direct channel optimization supports cost-of-acquisition targets and contribution margins.
Act as escalation point for rate parity, content discrepancies, and distribution leakage.

7+ years of experience in hospitality distribution, marketing, ecommerce, and/or revenue management leadership
Strong understanding of digital distribution architecture, OTA economics, and commercial optimization
Proven ability to translate analytics into revenue-driving strategy
Experience managing vendor partnerships and performance-based contracts
Advanced analytical skills with proficiency in digital performance reporting tools
Executive-level communication and cross-functional leadership capabilities

Corporate Director – Commercial Distribution Strategy

Key skills