Social Media Coordinator

Role Overview

• Develop and execute social media strategies that align with business objectives
• Manage and update content calendars to ensure consistent posting across all social media platforms
• Monitor trends and adjust strategies to increase engagement and reach
• Manage relationships with vendors (photographers, videographers, etc.) and outside agencies to ensure quality content is being generated
• Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms
• Design and edit social media graphics, short videos, and other visual content to support brand messaging
• Write compelling captions, hashtags, and calls to action to encourage interaction
• Monitor and respond to comments, messages, and reviews in a timely and professional manner
• Engage with followers, industry leaders, and partners to foster relationships and brand loyalty
• Identify opportunities for user-generated content and brand advocacy
• Manage online reviews, encouraging satisfied customers to leave positive feedback on Google, Facebook, and other platforms
• Track key social media metrics, analyze data, and provide insights to optimize content performance
• Prepare regular reports on engagement, follower growth, and campaign success
• Work closely with regional marketing managers and sales teams to create social media campaigns that support lead generation efforts
• Align social media messaging with overall marketing initiatives and promotional campaigns
• Coordinate with the creative team to develop high-quality visuals and multimedia content
• Stay up to date on social media trends, platform updates, and industry best practices
• Identify new opportunities for engagement and content innovation
• Experiment with emerging social media features and formats to keep content fresh and engaging

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 1-3 years of experience in social media management or digital marketing
• Strong understanding of social media platforms, trends, and best practices
• Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite)
• Excellent writing, editing, and communication skills
• Ability to analyze performance metrics and adjust strategies accordingly
• Strong attention to detail, creativity, and ability to multitask
• Experience in the construction, paving, or B2B industry is a plus.

Benefits

• Comprehensive health benefits
• Retirement savings options
• Professional development opportunities