You give our digital communications a clear voice.
With strong storytelling, creative intuition and a strategic perspective, you develop content that is read, shared and discussed in the B2B environment.
You tell stories across channels — from concise copy to visual impulses and audio formats — and measure their impact using clear KPIs.
As the content pace-setter, you develop cross-media campaigns, manage our social media agencies and own content management with a clear focus on our digital channels.
You write concise copy and craft topics so they perform strongly on our online channels (blog, social media — especially LinkedIn, podcasts and the like).
With a feel for trends, visual language and dramaturgy, you develop formats and content that shape our feed across channels and activate our target audiences.
Using KPI-based monitoring, you analyse the resonance of our content and continuously optimise posts, articles and formats.
By publishing expert pieces on external platforms, you strengthen our thought leadership and sharpen our corporate and employer brand in the B2B space.

Education: Degree in Marketing, Communications, Media or a comparable qualification
Professional experience: Several years of experience in B2B content marketing with a focus on social media and digital formats
Technical skills: Confident use of LinkedIn and other social platforms as well as Confluence, HubSpot, Canva and Riverside; experience with AI tools; proficiency in KPI-driven campaign management and agency coordination
Personal qualities: Strategic thinker with creativity, strong execution skills, a sense for trends and a clear results orientation
Languages: Very good German and good English for communication in an international environment

PRO Flexibility: Flexible working-time models, home office, workation, time-banking account (e.g. for a sabbatical)
PRO Development: Support for personal and professional development, international career opportunities, cross-group career paths, a diverse training offer, regular development reviews
PRO Values: Open communication, first-name culture, team spirit, respect, appreciation, joint team and company events
PRO Extras: Onboarding programme, Employee Assistance Service, company bike scheme (JobRad), employee offers, company pension scheme

B2B Content Specialist – Digital & Social

Key skills