Conduct market, consumer behavior, and competitor analyses, identifying opportunities that guide strategic and creative direction.
Translate global directives into clear, executable, and commercially relevant communication strategies for LATAM and Brazil.
Develop 360° campaign strategies (creative territory, narrative, message house, and overarching communication direction).
Define the strategic role of products within the category and portfolio, considering markets such as TVs, air conditioners, white goods, and home products.
Build communication plans (phasing, target audiences, priority channels) and structure strategic rollouts of campaigns.
Translate complex technology into clear, sales-oriented arguments.
Prepare and present high-level strategic presentations (PT and EN) for the local team and HQ.
Ensure coherence between strategy, creative, and media, interfacing with multiple stakeholders.
Develop replicable strategic frameworks and models for the account.
Operate autonomously in leading projects and making strategic decisions.

Proven experience independently leading campaign strategies
Experience with complex accounts or working across international interfaces
Ability to adapt global directives to local contexts
Experience with technology brands, durable goods, or technical product categories
Track record in developing creative territories and message matrices
Strong synthesis skills, organized reasoning, and systems thinking
Excellent ability to create and deliver strategic presentations
Fluency in English (spoken and written)
Familiarity with AI tools to optimize productivity
Autonomy, confidence in decision-making, and a strategic mindset.

Autonomy in executing responsibilities
Remote work
Free access to the “Trilha de Conhecimento InquietaMENTE” learning track
Partnership with Conexa (2 monthly consultations with psychologists and 2 with nutritionists)
Partnership with Wellhub (Gympass)
23 paid business days of leave per year, scheduled throughout the year

Strategic Planner

Key skills