Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

You have 5+ years experience in product marketing or technical marketing.
You have worked in product marketing in the customer data, data warehouse, or customer experience technology space.
You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
You have a "get under the hood" mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience.
You are a strategic thinker—you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
You know how to enable and educate internal audiences to drive meaningful and actionable content.
You can get things done. We want to talk about how you manage projects.
You enjoy working on impactful projects in a fast-paced environment
You believe customer and employee experiences need to evolve with the new technology available
Bachelor’s degree or equivalent experience required.

Senior Product Marketing Manager, Data

Key skills