Develop a deep understanding of the buyer persona and pain points
Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging.
Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
Heavily contributes to quarterly campaign planning and reporting
Heavily contributes to annual marketing strategy with an eye on the vision and MBOs
Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap.
Develops quarterly campaign plan
Work with cross functional teams to execute campaign tactics
Lead programs and initiatives that involve participation from multiple campaigns
Shares best practices with campaign marketing counterparts and the greater Marketing org
Consistently looks for opportunities to improve campaign processes or cross functional collaboration
Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
Build repeatable tactic toolkits for optimal performance
Strong analytical skills to test, track and report out results and present them confidently
Offers suggestions for new ways to inspect result and measure performance of campaigns
Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement
Requirements
10+ years SaaS B2B Marketing experience
4+ years Campaign management experience
Strong influencing ability and executive presence
Excellent communications and organizational skills
Proven ability to work and thrive in a fast-paced environment
Comfortable managing multiple demands and meeting tight deadlines
Experience working at a growing company.
Benefits
Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)