Principal Campaign Marketing Manager

Role Overview

• Develop a deep understanding of the buyer persona and pain points
• Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging.
• Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
• Heavily contributes to quarterly campaign planning and reporting
• Heavily contributes to annual marketing strategy with an eye on the vision and MBOs
• Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap.
• Develops quarterly campaign plan
• Work with cross functional teams to execute campaign tactics
• Lead programs and initiatives that involve participation from multiple campaigns
• Shares best practices with campaign marketing counterparts and the greater Marketing org
• Consistently looks for opportunities to improve campaign processes or cross functional collaboration
• Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
• Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
• Build repeatable tactic toolkits for optimal performance
• Strong analytical skills to test, track and report out results and present them confidently
• Offers suggestions for new ways to inspect result and measure performance of campaigns
• Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

Requirements

• 10+ years SaaS B2B Marketing experience
• 4+ years Campaign management experience
• Strong influencing ability and executive presence
• Excellent communications and organizational skills
• Proven ability to work and thrive in a fast-paced environment
• Comfortable managing multiple demands and meeting tight deadlines
• Experience working at a growing company.

Benefits

• Medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)