Principal Field Marketing Manager – Public Sector

Role Overview

• Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities.
• Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards.
• Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives.
• Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.
• Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team.
• Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage.
• Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
• Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

Requirements

• 7–10+ years of B2B marketing experience, specifically in Field Marketing or Demand Generation, with a preferred focus on the Public Sector (SLED or Federal)
• Proven Track Record: Demonstrated success driving pipeline creation and revenue impact in high-growth environments with complex procurement cycles.
• Public Sector Expertise: Deep understanding of the government buying journey, including executive-level engagement and tailoring messaging for diverse public stakeholders.
• Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
• Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• B2B SaaS experience strongly preferred.

Tech Stack

• Tableau

Benefits

• Medical/vision and dental coverage options for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)