Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
Manage and support digital marketing managers executing across platforms
Drive continuous improvement through regular A/B testing and optimization guidelines
Create dashboards and a reporting cadence that enables transparent communication of campaign performance
Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
Support NA digital marketing managers, growing their skillsets and programs to drive value

8+ Years of B2B Digital Marketing Experience
6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
Experience supporting and growing digital marketers
Proven success working with cross-functional teams to drive value and results
An eye for detail and a transparent written and verbal communication style
Agency + In-house experience is a plus
Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys

Senior Digital Marketing Manager

Key skills