Digital Marketing Manager

Sound Physicians is a nationally respected, physician-led medical group practicing in 400+ hospitals across 45 states. They are seeking an experienced Digital Marketing Manager to lead the strategic growth of digital marketing initiatives, strengthen brand awareness, and generate qualified leads across digital platforms.

Responsibilities:

• Own the strategy and day‑to‑day management of LinkedIn, Facebook, Instagram, Performance Max, and YouTube, including planning, ad strategy, budgeting, scheduling/publishing, optimizing, community management, and profile upkeep. Partner with the marketing and creative teams to repurpose content to build brand awareness and thought leadership and reflects brand voice and tone including but not limited to microcontent, clinician stories, testimonials, infographics, short‑form video, etc
• Collaborate with internal stakeholders on a shared social media calendar, and post scheduling, to ensure consistent, timely posting and alignment with recruiting, growth and brand objectives. Support and encourage colleague engagement to grow their personal brands on social media
• Support executive thought leadership on LinkedIn—including strategy, content planning/posting, engagement tactics, profile enhancements, and audience growth—to increase visibility and influence in healthcare (including direct support for select executives)
• Collaborate with the marketing team to brainstorm social and web strategies for multi‑channel digital marketing campaigns aligned to enterprise growth, service line priorities, and go‑to‑market strategies
• Develop and launch integrated campaigns across paid search, paid social, programmatic display, and retargeting, including budget management, audience targeting and testing
• Partner with external vendors, ad platforms, and media partners, to evaluate performance, negotiate budgets, and align optimization strategies
• Serve as the day-to-day contact with our external web vendor for website services and SEO including design, maintenance, updates, hosting, and performance
• Manage, build, edit and maintain webpages using our CMS WordPress
• Oversee SEO execution—keyword strategy, on‑page optimization, content recommendations, link building, and performance tracking/reporting—to improve organic visibility and traffic
• In partnership with web vendor and marketing operations, conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness
• Apply modern UX/UI best practices and content marketing to enhance web visitor experience with SEO/AI readability and engaging customer content
• Manage, implement and troubleshoot digital tracking codes (tags, triggers, variables) to ensure accurate analytics and marketing data collection
• Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness. Build and maintain dashboards across GA4, ad and social platforms to inform strategy and investment decisions
• Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital marketing
• Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI
• Support online reputation through social monitoring and listing management (e.g. Google Business Profile) and responding with updates and responses as appropriate

Requirements:

• 5–7 years of digital marketing experience, preferably in B2B and/or healthcare
• Proven ability to build and optimize campaigns that drive qualified leads and measurable pipeline
• Strong expertise in demand generation, SEO/SEM, paid media, and marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• High attention to detail paired with exceptional writing and editing skills; able to tailor messaging by audience and channel
• Strong project management capabilities; comfortable managing multiple priorities and deadlines
• Hands on experience with LinkedIn Campaign Manager and Google Ads; proficiency with social scheduling/reporting tools (e.g., Sprout Social, native social platforms)
• Experience with Google Analytics (GA4), CRM systems (e.g., Salesforce), and campaign dashboards; strong analytical skills to translate data into action
• Vendor/agency management experience (web/SEO and/or media); basic design skills (e.g., Canva) preferred
• Familiarity with healthcare compliance/regulatory considerations is a plus