Senior Director, Marketing Strategy

Role Overview

• The Senior Director, Marketing Strategy, leads strategic pursuits and produces high-quality marketing proposals, presentations, client-facing RFPs, and other sales enablement materials to aid in the growth of Her Campus Media’s brand and partnerships.
• Proposal Development & Storytelling Ideation Oversee the development of custom marketing proposals from initial ideation through final delivery.
• Translate client needs and RFP requirements into clear strategic frameworks, campaign strategies, and creative thought starters.
• Guide internal brainstorms and ensure final proposals balance creativity with strategic and operational feasibility.
• Serve as an internal expert on brand messaging and storytelling across RFPs and sales materials, ensuring services and products are communicated with clear delivery and can be translated and adapted for execution across various industries, including clients within the beauty, fashion, CPG, tech, finance, and food/beverage sectors.
• Sales Enablement & Go-to-Market Strategy Design and customize proposal templates, presentation decks, client-introduction materials, and branded collateral to ensure consistency and efficiency with the Her Campus Media brand.
• Collaborate on the sales enablement roadmap, including pitch training, playbooks, and toolkits to enable the sales & brand partnerships team with best-in-class abilities to market our services and products.
• Cross-Functional Collaboration Partner closely with internal stakeholders, including Sales, Sales Planning, Design, Branded Content, Community, Editorial, Events, and Activation, to ensure alignment throughout the proposal process.
• Assist Sales Planning with pre-sale budgeting for costs associated with custom programs being pitched.
• Facilitate a smooth handoff between the Strategy and Activation teams to ensure the integrity of ideas is maintained through execution.
• Maintain internal tracking and organizational systems as they relate to proposals and pre-sale KPIs.
• Insights & Team Development Stay informed on industry, audience, and cultural trends that impact marketing strategy and Gen Z and Gen Alpha engagement.
• Translate market and audience insights into actionable guidance for sales narratives and proposal development.

Requirements

• Bachelor’s degree (B.A. or B.S.) in Marketing, Media, Communications, Journalism, Graphic Design, or related field preferred.
• Minimum 7+ years of professional marketing experience, preferably within integrated marketing across multiple verticals, including but not limited to digital, influencer marketing, experiential, and integrated marketing.
• At least 1+ year in people management and leadership experience
• Experience in building decks (proficiency in Google Slides, PowerPoint or similar proposal building software)
• Strong writing, editing, and storytelling skills; able to simplify complex concepts for client-focused messaging.
• Exceptional organizational ability and proven experience managing multiple deadlines simultaneously.

Tech Stack

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Benefits

• Eligibility for performance bonuses
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Flexible PTO and work remotely
• Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
• Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• TalkSpace and ClassPass Benefits