Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value.
Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging.
Build and maintain a modular email design system/library, leveraging AI tools (e.g., React Email, AI-assisted HTML generation) to increase speed and quality.
Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior.
Own conversion rate optimization: define the experimentation framework, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings.
Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We believe AI fundamentally changes what a small lifecycle team can do
you'll have the mandate and resources to prove that out.
Define lifecycle KPIs and continuously optimize for measurable performance improvements.

4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment.
Comfortable working with event-driven systems and product analytics tools (e.g., PostHog, Segment, Amplitude, Braze, Iterable, etc).
Think in terms of behavioral triggers, segmentation, and measurable incremental impact
not just campaign sends.
Highly autonomous and thrive with high ownership in a small, fast-moving remote team.
Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast.
Have a builder's mindset toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like when AI is deeply embedded in the workflow.
Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions.
Bonus: Intermediate SQL proficiency.

Lifecycle Marketing Manager, AI

Key skills