IDR, Inc. is seeking a Lifecycle Marketing Manager to join one of their top clients for a remote opportunity. This role focuses on leading customer engagement initiatives for a prominent entertainment and dining company, with an emphasis on loyalty program growth and retention through sophisticated lifecycle campaigns.

Responsibilities:

Lead customer engagement initiatives with an emphasis on loyalty program growth and retention
Manage and optimize email campaigns, with SMS and in-app support as complementary channels
Extract, manipulate, and analyze data from Salesforce/CRM platforms to inform campaign strategies
Build and deploy end-to-end campaigns in Salesforce Marketing Cloud, including journey building and audience segmentation
Work independently, QA own work, and collaborate with cross-functional teams to achieve campaign objectives

Requirements:

4–10 years of hands-on technical experience in lifecycle/CRM marketing roles
Background as a Campaign Manager, Solution Architect, or Technical Project Manager (not Marketing Manager or Campaign Strategist)
Proven expertise in Salesforce Marketing Cloud, including HTML/CSS development, dynamic content, and journey building
Technical ability to pull and manipulate data from Salesforce/CDPs
Experience managing loyalty-driven campaigns with measurable retention impact

Lifecycle Marketing Manager

Key skills

About this role

Responsibilities:

Requirements: