Provide structured advice on regional growth strategies, including launches and product development.
Monitor and assess market trends and the event industry landscape to identify new event opportunities and develop launch strategies.
Produce market research documents that support the new launches, product development.
Present launch proposals to the Business Development Board and oversee approved launches with the implementation team.
Monitor competition to detect uncovered market gaps.
Collaborate with Heads of Cluster (HoCs) to identify growth and diversification opportunities for current events.
Conduct market research, concept development and P&L planning to support long-term event growth.
Build strong relationships with internal stakeholders (HoC and events teams) to ensure alignment on growth objectives.
Engage with external stakeholders such as sector associations, federations, opinion leaders, press, exhibitors.

Experience in strategy consulting, corporate strategy, market intelligence, or growth strategy roles is highly valued.
Minimum 5 years’ experience in the events industry, business development, or project management.
Experience as market analyst would be a plus.
Good analytical skills, capacity to summarise market insights into actionable strategies.
Entrepreneurial mindset, hands on person and “make it happen” spirit.
Curiosity on different industries, eager to understand communities and deliver events that meet their needs.
Strong strategic vision, analytical mindset, and creativity.
Excellent commercial, negotiation, and communication skills.
Proven ability to manage multiple projects, engage stakeholders, and deliver results.
Fluent in English (written and spoken).
Master's degree preferred but not required.

Business Development Manager

Key skills