Product Marketing Manager – BitLife Franchise
Miami, Florida, United States of America
Full Time
2 hours ago
No H1B
Key skills
AnalyticsCRMLeadershipUser Research
About this role
Role Overview
- Define target audiences using data analytics, user research, and community feedback
- Implement user-centric strategies for player engagement
- Conduct market research and competitive analysis
- Develop product positioning and brand narratives
- Support product development through testing and validation
- Design comprehensive marketing strategies blending product features with UA elements
- Develop and execute GTM plans for organic growth
- Drive user acquisition and retention through various channels
- Manage organic initiatives including events and partnerships
- Coordinate cross-functional teams for unified strategies
- Drive CRM strategy and lifecycle marketing
- Measure marketing investments and present data analysis
Requirements
- Bachelor’s or MBA in Marketing
- 5+ years of experience in gaming or entertainment landscapes
- Proven history of executing product marketing strategies
- Strong analytical skills with mobile gaming metrics
- Comfortable with translating LTV, retention curves, ROAS
- Exceptional leadership and cross-functional abilities
- Genuine passion for gaming
Benefits
- Flexible work arrangements
- Professional development opportunities