Senior Manager, Marketing Performance

Role Overview

• Help build Shipt’s marketing measurement and analytics capability to measure the short and long-term impacts of marketing.
• Deliver clear tracking and reporting, and provide actionable insights to drive decision-making across the marketing organization.
• Implement a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations.
• Serve as the subject matter expert (SME) for Shipt’s MMM platform, managing data integrity, quality validation, and continuous improvement.
• Establish clear links between marketing activity, team goals/KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across all channels.
• Lead modeling and analysis to connect marketing investments to revenue and business outcomes.
• Conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles.
• Analyze campaign and channel performance data on weekly, monthly and quarterly cadences to uncover key trends, risks and opportunities.
• Translate cross-channel analysis into data-driven insights and actionable recommendations.

Requirements

• 8 years of experience in marketing analytics, insights, or effectiveness roles within a matrixed organization.
• Expert-level proficiency in measurement platforms and data visualization with deep technical understanding of Marketing Mix Modeling, Multi-Touch Attribution, incremental testing and econometric modeling.
• Proven experience developing and scaling marketing frameworks that drive decision-making.
• Deep expertise in marketing attribution, campaign performance measurement, forecasting and ROI modeling.
• Strong communicator with an exceptional ability to translate complex analytical concepts and findings into understandable and actionable takeaways for executives, creatives and channel partners.
• Excellent attention to detail for best-in-class reporting.
• Ability to influence without authority.
• Excellent collaboration skills with the ability to align cross-functional teams to achieve measurable business goals.

Benefits

• Employees (and eligible family members) are covered by medical, dental, vision and more.
• Employees may enroll in our company’s 401k plan.
• Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave.
• Other compensation includes eligibility for an annual bonus and the potential for restricted stock units based on role.