Social Media, Marketing VA

Role Overview

• Manage and grow the company’s social media presence across platforms (LinkedIn, Facebook, Instagram, etc.).
• Plan and schedule engaging content aligned with marketing campaigns.
• Create and curate posts that educate, inform, and attract potential clients.
• Monitor engagement, respond to comments/messages, and manage online interactions.
• Track social media performance and recommend improvements.
• Support campaigns designed to increase brand awareness and generate inbound leads.
• Coordinate marketing initiatives, promotions, and announcements.
• Assist in developing content strategies that drive audience growth.
• Monitor analytics and provide insights on campaign effectiveness.
• Create promotional marketing materials such as social media graphics, marketing assets, and short-form promotional videos.
• Manage marketing calendars and content schedules.
• Organize marketing assets and documentation.
• Assist with lead tracking.
• Support reporting on marketing activities and results.
• Coordinate with internal stakeholders on marketing deliverables.

Requirements

• Proven experience managing business social media accounts.
• Experience creating marketing graphics and short-form video content.
• Experience with social media scheduling and analytics tools.
• Strong understanding of content marketing and lead generation.
• Excellent written communication and content creation skills.
• Strong organizational and administrative abilities.
• Experience using CRM systems, spreadsheets, or marketing tools.
• Ability to work independently in a remote environment.
• Nice to Have: Experience in property, finance, or investment-related industries.