Lead the planning, delivery and optimisation of end to end lifecycle communications across Virgin Red and Financial Services portfolio.
Define and evolve lifecycle strategy across key member moments — from onboarding and activation through to growth, retention and re-engagement.
Turn insight into smart, testable ideas that drive activation, reactivation and long-term value.
Shape moments that matter, aligning key stakeholders, operating within a regulated Financial Services environment.
Translate lifecycle strategy into clear CRM requirements, briefs and measurable outcomes.
Champion a strong test-and-learn culture, continuously improving targeting, messaging and results.
Ensure communications are on-brand, well-governed and compliant.

Proven experience in lifecycle CRM, ideally within a consumer-facing business.
Strong strategic thinking, with the ability to start with insight and shape clear, practical plans.
Confidence working independently and leading initiatives.
Experience working with cross-functional stakeholders, including senior partners.
A performance mindset – comfortable using data to guide decisions and measure impact.
Working knowledge of CRM platforms such as Braze (hands-on expertise welcome, but not essential).
Financial Services experience is beneficial, but not a must.

Member Engagement Manager

Key skills