Senior CRM Manager

Role Overview

• Develop and optimize CRM scenarios within the assigned streams.
• Design omnichannel flows (email, push, in-app).
• Develop, prioritize, and launch data-driven hypotheses.
• Run A/B tests with control groups and analyze their impact on key metrics.
• Segment users based on behavioral events and attributes.
• Define requirements for events and attributes in collaboration with the product team.
• Write communication copy; perform email HTML setup when needed.
• Delegate tasks and ensure quality of execution.
• Drive CRM channel revenue growth within the assigned scope.

Requirements

• 5+ years of experience in CRM marketing.
• Hands-on experience with Customer.io or similar platforms.
• Experience building complex triggered and omnichannel flows.
• Ability to formulate and validate hypotheses.
• Strong understanding of statistics and A/B testing principles.
• Ability to quickly understand the product and adapt to change.
• Ability to make independent decisions without constant supervision.
• Experience working in a multitasking environment.
• Readiness to respond quickly to work-related communications.
• English level: at least Intermediate (spoken and written).

Benefits

• Full support at the start and training (including courses, English, conferences
• up to 100% compensation);
• “Employee of the Month” award
• we value and reward our stars;
• Paid leave: up to 28 vacation days + 8 company Holidays + 5 personal days per year
• Retreats in international locations (for example, company apartments in Cyprus)
• Career growth opportunities—from expert to top manager;
• Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries.